T.W Unit 2: Pre production and planning

 Pre-production Primary and Secondary Define Audience Research: When you  interview and survey audience to find out their opinions on topics based on their knowledge, information and attitudes, can be quantitative or qualitative - Purpose: To make sure it targets the correct audience in the correct way.    Test Screening Market Research: Investigations into the way that products could produce income by l ooking at the demand of consumption  RAJAR BARB NRS IPSOS MORI Touchstone research Inc Product Research: Examining existing products and what strengths/ weaknesses they have Collecting similar products, Establish how viable the product is, Find locations Primary Research: Research you did your self Reliable but Slow, Need good understanding of statistics, Hard to get a large sample size   -   Surveys, Focus Groups, Interviews Secondary research: Finding other peoples research, fast but can be unreliable Internet, Books, Newspapers  Anybo...

 Ethical issues consequences Damaged Reputation   Product being banned from sale Loss of business Legal action      Case Study: Black Mirror, black mirror is a show about dystopian futures that has faced ethical issues because it deals with violent topics. For example, the episode "White Bear" is about a person who wakes up without knowing anything and people are following her, it is later revealed she kidnapped and murdered a child and that her punishment is she is on a horrifying game show.  Similarity and differences between difference types of client briefs: Formal and Contractual briefs are similar because in both briefs you need to do what is told, not as open to interpretation Tender and Negotiated are similar because Formal and informal are different because informal briefs give the producer more freedom. If requirements are met the legal implications are that you could be taken to court and the other implications involve wasting time and money. FLA...

 Production Schedule                      Most Media products have 3 main stanges of production Pre-production - Constraints- Budget-Availability of talent- Permission-Resources-Time-Deadlines-Contingency  Allocation of resources - Props, actors, Costume         Production Scheduling: Timescales, deadlines, tasks, Activities, Resources, Milestones, Contingency  Production         Creation of a media product        Post-production       Editing, Presentation to client,  resources: Location: Meadow-Hall Props: Shopping Bags, Festive Decor, Costumes: Typical Shipping Clothing Actors: 3 actors,  Personnel: Security for actors, Camera Operators, Extras, Editors,  Equipment: COVID tests, Camera, Mics, Camera Support, Lighting, Storyboard, Script Budget, music, Permissions,  Gantt chart    -Spreadsheet, excel Fi...

 

 C.O.E.I Constraints - Limitations - (Costs, Legal, Ethical, Time) Open - Freedom of ideas/decisions Explicit - Clearly stated and must be met Implicit - Implied / Suggested Moodboard - Use of images, words, colours, fonts, photos gathered on one page to gain a Geel for the project and provide visual inspiration Mindmap - Thoughts and ideas connected together by a single node Blue Sky Thinking A method of working whereby a group of individuals get together and use a whiteboard or alternative. Having read the brief, people write down every idea or thought etc that comes to mind. No ideas are discredited or criticised in this method, unfortunately.  SWAT analysis Strengths - personnel/product/target audience/resources  Weaknesses - personnel/product/target audience/resources  Opportunities - Production company/development of products Threats - Competitors/time scales

 A brief is defined in media terms as a resource that outlines the objectives, target audiences, budget and other criteria that are important to the client in the production of a media product 5 Types of Briefs Contractual - The production company goes into a legal contract to make the product. If the production company fails to make the product they can face legal issues. Tends to be abundant in larger companies. Harry and Meghan had a contractual agreement with Netflix to make a show.  Negotiated - If the production is a cooperative brief given to two or more media companies working on the same project. It allows issues to be discussed with each other.  The brief can be negotiated to suit every party involved in the production.  Informal -  Usually verbal only, requirements are flexible. Tender - The client will advertise the brief and a media production company will bring together a proposal that they will pitch to the client. There could be multiple pitches ...