T.W Unit 2: Pre production and planning

   FLASHCARD A brief is defined in media terms as a resource that outlines the objectives, target audiences, budget and other criteria that are important to the client in the production of a media product 5 Types of Briefs Contractual - The production company goes into a legal contract to make the product. If the production company fails to make the product they can face legal issues. Tends to be abundant in larger companies. Harry and Meghan had a contractual agreement with Netflix to make a show.  Negotiated - If the production is a cooperative brief given to two or more media companies working on the same project. It allows issues to be discussed with each other.  The brief can be negotiated to suit every party involved in the production.  Informal -  Usually verbal only, requirements are flexible. Tender - The client will advertise the brief and a media production company will bring together a proposal that they will pitch to the client. There could be...

 Pre-production Primary and Secondary Define Audience Research: When you  interview and survey audience to find out their opinions on topics based on their knowledge, information and attitudes, can be quantitative or qualitative - Purpose: To make sure it targets the correct audience in the correct way.    Test Screening Market Research: Investigations into the way that products could produce income by l ooking at the demand of consumption  RAJAR BARB NRS IPSOS MORI Touchstone research Inc Product Research: Examining existing products and what strengths/ weaknesses they have Collecting similar products, Establish how viable the product is, Find locations Primary Research: Research you did your self Reliable but Slow, Need good understanding of statistics, Hard to get a large sample size   -   Surveys, Focus Groups, Interviews Secondary research: Finding other peoples research, fast but can be unreliable Internet, Books, Newspapers  Anybo...