Client Requirement and Tools

 C.O.E.I

Constraints - Limitations - (Costs, Legal, Ethical, Time)

Open - Freedom of ideas/decisions

Explicit - Clearly stated and must be met

Implicit - Implied / Suggested

Moodboard - Use of images, words, colours, fonts, photos gathered on one page to gain a Geel for the project and provide visual inspiration

Mindmap - Thoughts and ideas connected together by a single node

Blue Sky Thinking

A method of working whereby a group of individuals get together and use a whiteboard or alternative. Having read the brief, people write down every idea or thought etc that comes to mind.

No ideas are discredited or criticised in this method, unfortunately. 

SWAT analysis

Strengths - personnel/product/target audience/resources 

Weaknesses - personnel/product/target audience/resources 

Opportunities - Production company/development of products

Threats - Competitors/time scales