CLIENT BRIEFS

  

FLASHCARD

A brief is defined in media terms as a resource that outlines the objectives, target audiences, budget and other criteria that are important to the client in the production of a media product

5 Types of Briefs

• Contractual - The production company goes into a legal contract to make the product. If the production company fails to make the product they can face legal issues. Tends to be abundant in larger companies. Harry and Meghan had a contractual agreement with Netflix to make a show. 
• Negotiated - If the production is a cooperative brief given to two or more media companies working on the same project. It allows issues to be discussed with each other.  The brief can be negotiated to suit every party involved in the production. 
• Informal -  Usually verbal only, requirements are flexible.
• Tender - The client will advertise the brief and a media production company will bring together a proposal that they will pitch to the client. There could be multiple pitches from difference companies so that the client can choose the client that they think is most suitable. Decisions can be based on ideas, timescale or even cost.
• Formal - The production company is given a brief by the client which outlines the product which they want to be made. Only gives enough info to produce the product, any issues that the production company has must be discussed during the negotiations with the client

Disadvantages of Informal: No legal requirement to follow the instructions; Requirements could easily be misunderstood    

Advantages of Informal: It allows the producers to be more creative with their designs; It is easier than obtaining a contract

Similarity and differences between difference types of client briefs:

Formal and Contractual briefs are similar because in both briefs you need to do what is told, not as open to interpretation

Tender and Negotiated are similar because

Formal and informal are different because informal briefs give the producer more freedom.

If requirements are met the legal implications are that you could be taken to court and the other implications involve wasting time and money.

COEI

Constraints, Open, Explicit, Implicit 

Tools to identify client requirements
Mind Map

Moodboard

Blue sky thinking

SWOT .Strengths Weaknesses Opportunities Threats analysis

Strengths - It targets a large market, PS5, Xbox X, PC,  Clear Genre, Locations, predefined age range 

Weaknesses - PEGI 15 limits audience size, hella expensive people won't buy it, no deadline or timescale, no budget, Doesn't detail gameplay 

Opportunities - Could make sequels where they visit other continents, successful market, 3D scan real locations, diversity into other media 

Threats - Similar to existing product - Tomb Raider,  need permissions for photogrammetry, niche audience, 

Set design 

Ken Adams

Gary Freeman

John Adams